The spicy green herb sauce.
Meet zhug: your new go-to for herby heat.
Space is limited. Just your email. No purchase or commitment required.
A taste of what’s coming · packaging concept
Tacos.Sandwiches.Your usual, with zhug.Same meals. New green thing.
No new recipes required.
Just a little room on your plate.
Instead of
Trade a few dashes for a small spoonful of herby heat.
Instead of
Add a little on top. Think finishing sauce, with a fresh green kick.
Instead of
Spread it thin or stir it through for a spicy herb twist.
Instead of
Finish vegetables, fish, or chicken with a bright green spoonful.
First time? Start with ½ teaspoon, taste, then find your happy heat.
So, what’s zhug?
Meet zhug (say “zhoog”): a bold, spicy herb sauce with Yemeni roots. Think fresh herbs, chilies, garlic, and spices. It brings spoonable, herby heat to the meals you already love. A different flavor, in a very familiar role.
A first taste
The first of many good meals
Zhugie / 01
One spicy green herb sauce. Three familiar places to start.
Space is limited.
Leave your email and we’ll let you know when the first batch is ready. Recipe, price, and pickup details are still in the works.
See what a spoonful can do
For the middle of the table.
Bring the bread. Pass the jar.
Make a little more room at the table.
Consider this a serving suggestion
A spoonful changes things.
Also excellent with sandwiches, roasted veg, and a little curiosity.
Made for
“pass me
that jar.”
The idea behind Zhugie
We’re building Zhugie around a simple idea: everyday food deserves a little excitement.
Zhug has a story that begins in Yemen. Our part is an invitation to get to know it—and find a place for it in your own kitchen, one delicious spoonful at a time.
Get to know zhugA few good questions
Curious is a good place to start.
Say “zhoog,” with the “oo” sound in “food.” You may also see it written as schug, skhug, or s’hug.
Zhug is known for its chili heat and fragrant herbs. Zhugie’s final heat level is still being confirmed, and we’ll share a clear description before orders open.
We’re developing our take on green zhug with fresh herbs and fermented malagueta peppers. The recipe, fermentation process, full ingredients, and allergen information will be confirmed before orders open. The images show a packaging and serving concept.
Use it instead of hot sauce on eggs, salsa on tacos, pesto in a sandwich, or chimichurri on grilled vegetables. It has its own spicy, herby flavor, so start with half a teaspoon, taste, and add more. Swirl it into hummus or yogurt for a dip.
We’re developing Zhugie as a refrigerated sauce. The finished recipe, storage instructions, and shelf life still need to be confirmed and will be printed on the label before orders open.
Sign up with your email. We’ll let you know when our first batch is ready and share the price and pickup details. Space is limited. No purchase is necessary and no commitment is required. Joining the list doesn’t place an order or reserve a jar.
We’re planning to start with local pickup in New York. The date, location, jar size, and final price are still being worked out. We’ll share those details with the first-batch list when they’re confirmed.